Are B2B Marketers Drowning In Content [Infographic]

Over the last 12 months, 86% of B2B marketers have been creating more content. However, these marketers are struggling to engage their target audiences (37%), measure ROI (34%) and generate leads (29%). 

So, are buyers drowning in content? This infographic, courtesy of B2B Marketing, outlines key findings from its 2014 Content Marketing Benchmarking Report. 

• benchmarking report
• content for demand
• content marketing
• marketing