Channel Marketer Report

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ScanSource Launches ‘As-A-Service Suite’ Program

ScanSource, a distributor of automatic identification and data capture and point-of-sale solutions, has launched the ScanSource As-A-Service Suite. The new program is designed to create flexibility and enhance profitability for resellers by providing multiple service-oriented solution options. 

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Datto Acquires Backupify

Datto, a hybrid cloud-based backup disaster recovery and continuity solutions provider, has acquired Backupify, a provider of cloud-to-cloud backup recovery solutions for SaaS applications, for an undisclosed sum. The acquisition will empower Datto to create a platform that will protect all business data, whether it is kept onsite or in the cloud. Together, the companies will protect […]

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How Channel Partners Should Invest MDF To Accelerate Profitable Growth

By John DeSarbo, ZS, and Darren Yetzer, Semdrive   Not so long ago, “lunch-and-learns,” sporting events and trade shows were the keys to a channel partner’s marketing success. Marketing was about getting “butts in the seats” — i.e., assembling as many IT buyers in a room as possible in the hope that the sales team […]

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DataGravity Unveils Early-Access Channel Program

In an effort to drive channel engagement and loyalty, DataGravity, a start-up created to help “turn data into information,” has created a new program that will offer partners insider access into the company’s solution.  DataGravity is in the process of recruiting a select group of channel partners for the early-access program based on their expertise […]

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Triad Reaches ServiceNow Preferred Partner Status

Triad Technology Partners, a cloud solutions provider for enterprise IT, has achieved ServiceNow Preferred Partner Status,  a designation that recognizes Triad’s investment in training and certification programs to provide high-quality ServiceNow implementations. “Preferred Services partners demonstrate proficiency and expertise on the ServiceNow platform to successfully implement IT service automation more efficiently and effectively,” said Tom Moore, […]

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NaviSite Partner Program Offers Detailed Sales Support Across Buying Cycle

NaviSite, a managed applications, messaging and cloud services provider, has formally announced the launch of its partner program. The program is designed to provide NaviSite partners with the ability to offer clients managed services via a competitive revenue model. NaviSite’s partners include business tools agency Avant Communications, managed service provider Pomeroy and IT services organization […]

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AccessData Drives Growth With Innovative Approaches To Partner Communication And Engagement

For many IT vendors and solution providers, cultivating a network of reliable partners that drive growth and sales is a struggle. Moreover, as the IT space becomes more complex and competitive, organizations are facing the ongoing task of winning and maintaining mindshare among resellers, vendors and SIs — which is central to overall success. AccessData […]

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MyITAssessment Helps Connect End-Users To Channel Solutions

The Problem: Executives managing an enterprise IT organization sometimes struggle to find the right solutions for their unique environments. They need detailed intelligence regarding how their network works. But sometimes monitoring is not enough — they need actionable data to help connect them to optimal solutions. Similarly, VARs need to do a better job at […]

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Dell Completes Acquisition Of Quest Software

Dell recently completed its acquisition of Quest Software, an IT management software provider. As a result of the closing, which was finalized on Sept. 28, 2012, Dell reported that it will be able to strengthen its end-to-end IT capabilities, and empower customers to improve their Dell technology investments and IT infrastructures. Quest Software stockholders approved […]

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Channel Trenches: If You Build It, Will They Come? The Trials Of Building An Indirect Sales Channel

By Tony Serino, Founder, Serino Channel Services An ISV focused on product development solutions (Computer Aided Engineering (CAE)/Lifecycle Management) needed to drive top-line sales with and through its channel of technical resellers and IT service companies to meet its dramatically increased sales budget. The organization had a small window of opportunity to motivate, mobilize and […]

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