Tag Archives
7 Signs Of Data Meltdown
By Dion Picco, Sr. Director, Product Marketing, Progress Tired, headache, can’t focus? These are all symptoms that plague channel marketers around the world every day. If you’re experiencing any of these, you might be in a losing battle with your organization’s data. Ignore the symptoms at your own peril, as they will only get worse! […]
SGI Boosts Partner Deal Registrations By 25% With TreeHouse Interactive
Marketing and sales enablement play central roles in the success of the channel. It is up to vendors to not only provide the content and resources partners need to educate end-users, but the knowledge and empowerment they need to have relevant and effective sales conversations. To ensure channel sales operations are efficient and profitable, vendors […]
Vartopia Adds New Features To Deal Registration Network
Vartopia, a provider of solutions designed for the information technology channel, recently released the latest 4.0 platform that powers the company’s Deal Registration Network. More than 100 technology resellers use the Network to increase profitability by maximizing their deal registration participation within top IT vendor’s programs. As of December 2013, the Vartopia Network has processed over 175,000 deal […]
Monetate Makes Aggressive Moves With New Partner Program
Monetate, a testing, targeting and personalization platform for online marketers, has added Brooks Bell, an optimization firm for enterprise-level clients, to its Certified Partner program. The Monetate Certified Partner Program was designed to help educate partners across all tiers of the variety of features and capabilities in the Monetate platform. “Brooks Bell is one of […]
Badgeville For Salesforce.com Unveiled During #DF12
CRM solutions offer organizations robust features to improve lead management and nurturing processes, resulting in improved sales results. However, this can only take place if sales teams make CRM updates and reporting a consistent part of their daily routines. At Dreamforce 2012, Badgeville, a provider of gamifciation solutions and strategies, has unveiled its new offering […]
ChannelViews: 5 Tips for Spring Cleaning Your Partner Program
By Erich Flynn, CEO, TreeHouse Interactive Now that the new year is in full swing, it’s a good time to look at your partner program and make adjustments. Whether you do it now or later, you should review your program at least once per year. Here are some review items to get you started.
ChannelViews: Channel Incentives In An Evolving Landscape
By Tracy Delphia, Senior Marketing Analyst and Vaughn Aust, VP, Client Solutions, hawkeye Like most ecosystems, the channel is continuing its evolution to adapt to a changing environment. The Great Recession, which started around 2008, punctuated channel change and quickly drove adoption of Software-as-a-Service and created quite a cloudy outlook for the channel. We are […]
TIE Kinetix Provides Syndication Solutions To Help Crack The Content Code
The Problem: Marketers are aware of the adage “content is king.” However, in the complex channel environment, many OEMs struggle to effectively distribute content to resellers and distributors. Similarly, resellers and distributors are slow to feature new content and marketing messages on their web sites, via social networks and across other platforms. Another key obstacle […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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