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Vartopia Adds New Features To Deal Registration Network

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, a provider of solutions designed for the information technology channel, recently released the latest 4.0 platform that powers the company’s Deal Registration Network. 

More than 100 technology resellers use the Network to increase profitability by maximizing their deal registration participation within top IT vendor’s programs. As of December 2013, the Vartopia Network has processed over 175,000 deal registrations worth more than $26.5 billion in total opportunity value.

Offering a single interface for resellers and vendors to submit, manage and measure deal registrations, the network helps reduce operational complexity and improve channel-wide visibility.  

Other benefits available within the Network include:

  • A safe and secure system to manage deal registrations with manufacturers; 
  •  A registration submission engine that enables resellers to submit opportunities to multiple vendors simultaneously; and
  • Powerful reporting and analytics tools.

“Most reseller executives aren’t aware of how much gross profit is being left on the table,” said Michael Reilly, CEO of Vartopia. “They typically have a misperception that their sales organization is registering all appropriate opportunities to take full advantage of deal registration programs — when the reality is quite different due to the inherent complexities associated with the process.” 

Resellers can access the Network via a web-based application, or separate modules that integrate into CRM systems.

In addition to reseller benefits, the Network offers a variety of tools to help vendors:

  • Increase deal registration program participation;
  • Improve data quality;
  • Optimize sales collaboration; 
  • Raise partner profitability; and 
  • Improve operational efficiencies.




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