More than 100 technology resellers use the Network to increase profitability by maximizing their deal registration participation within top IT vendor’s programs. As of December 2013, the Vartopia Network has processed over 175,000 deal registrations worth more than $26.5 billion in total opportunity value.
Offering a single interface for resellers and vendors to submit, manage and measure deal registrations, the network helps reduce operational complexity and improve channel-wide visibility.
Other benefits available within the Network include:
“Most reseller executives aren’t aware of how much gross profit is being left on the table,” said Michael Reilly, CEO of Vartopia. “They typically have a misperception that their sales organization is registering all appropriate opportunities to take full advantage of deal registration programs — when the reality is quite different due to the inherent complexities associated with the process.”
Resellers can access the Network via a web-based application, or separate modules that integrate into CRM systems.
In addition to reseller benefits, the Network offers a variety of tools to help vendors: