Tealium Tag Management Integrates With Magento Connect Extension Marketplace
Magento, an e-Commerce platform provider, and Tealium , an enterprise tag management vendor, have announced a partnership in which the Tealium tag management system is now integrated with the Magento Connect Extension Marketplace. The Magento Connect Extension Marketplace allows merchants to find integrated applications from a wide selection of providers. With the new partnership, Magento […]
En Pointe Technologies Becomes Authorized SlideShark Team Edition Reseller
By Dana Harder, Senior Editor Brainshark, a sales enablement platform provider, today announced a strategic partnership with En Pointe Technologies, an IT products and services company. En Pointe now is part of a select group of channel partners authorized to offer SlideShark Team Edition, which is the business-class version of the Brainshark SlideShark application, to companies […]
The Pedowitz Group Taps Partners GoodData And Birst For Revenue Marketing Analytics Practice
The Pedowitz Group will use partner solutions from GoodData and Birst to unify data and deliver actionable insights for its new Marketing Analytics practice. This service will help marketers bridge the gap between business intelligence and revenue growth, according to company representatives. Birst combines data from varied sources to help companies answer pressing business questions […]
Vidyard Releases New App For HootSuite
Dana Harder, Senior Editor Video marketing platform Vidyard today has launched a new app for HootSuite within the company’s App Directory. The Vidyard app was created to help address the need for video marketing enablement in social media, according to company representatives. On the heels of Vidyard’s recent integrations with Eloqua and Marketo, this new HootSuite integration […]
Channel Conflict Report Shows Vendor-Partner Relationships Are Improving
Channel conflict has been spotlighted as an ongoing challenge for all channel players. However, new research from market research company The 2112 Group indicates that change on the horizon. The Second Annual Channel Conflict Report is part of the 2112 Quarterly Channel Review series. The study was created to shed light on the sources of […]
Visage Becomes Mobile Cost Management Platform For Esselar
Esselar, a mobile IT and cloud-based security specialist, has selected Visage as its mobile expense management solution. As a result, Visage will be featured as part of the Esselar Conexus mobility management suite in UK and worldwide. “The addition of Visage brings the critical component of cost management to the Conexus platform,” said Richard Neale, CTO of […]
Addressing The Channel Marketing Challenge
By Dana Harder, Senior Editor In an environment that is increasingly competitive, many vendors are facing the same challenge: securing and maintaining mindshare among partners that are representing tens, or even hundreds, of other vendors. Regardless of a vendor’s channel strategy, organizations can garner long-term engagement and loyalty by empowering VARs to sell and market […]
RetailNOW 2013 Uncovers New Business Opportunities For Vendors And Solution Providers
Thousands of retail technology vendors, solution providers, system integrators and retailers are expected to converge during the annual RetailNOW Conference to network and learn about emerging industry trends. The event, which is hosted by the Retail Solutions Providers Association (RSPA), will be held Aug. 4 -7, 2013 at the Mandalay Bay Resort and Casino in Las Vegas. Touted […]
ExactTarget Opens App Marketplace
ExactTarget has opened HubExchange, a marketplace featuring a variety of partner apps, ranging from web conferencing and event registrations to QR code activation and Facebook ad retargeting. HubExchange kicked off with more than 50 apps, including offerings from ReadyTalk, Compendium and Get Smart Content.
SessionM Joins Zynga Partner Program To Launch In-Game Rewards Initiative
By Dana Harder, Senior Editor SessionM, a mobile loyalty and ad platform, has partnered with Zynga, the social gaming company and creator of apps such as Words With Friends. As part of the relationship, consumers who play Scramble With Friends and unlock in-game achievements and interact with ads can win “mPOINTS,” which are redeemable for […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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