Distributors Playing A More Pivotal Role In Channel Operations
Suppliers are beginning to turn to distributors more frequently in an effort to increase brand awareness, market penetration and overall relationships with end-users. During her session at the 2012 SiriusDecisions Summit, Maria Chien, Research Analyst for Channel Management Strategies at SiriusDecisions, spotlighted how suppliers can use distributors to drive communication and engagement among partners, prospects […]
The Convergence Of CRM, PRM And Marketing Automation Presents New Opportunity For Channel Sales And Marketing Alignment
B2B organizations are furthering sales and marketing success by aligning their CRM databases with marketing automation to ensure more effective lead nurturing and optimal sales results. The promise of these more efficient business processes has caused a surge in marketing automation adoption. Benchmark research from SiriusDecisions indicates that while 18% of B2B organizations utilize a […]
ChannelEyes Offers New Ways For Vendors, Partners And ISVs To Connect
The Problem: More channel players are turning to social media to build relationships with partners and end-users. While sites such as LinkedIn, Twitter and Facebook provide an open forum for vendors to share information, announcements and resources with partners, these sites may not be the most efficient way to get heard. The Solution: ChannelEyes was […]
ChannelChat: Dan Moseley, POS-X
In-person events and trade shows are mutually beneficial for vendors, distributors and resellers, according to Dan Moseley, President of POS-X, creating a more engaging way for organizations to connect, collaborate and learn from each other. “A lot of our partners and dealers attended this year’s RetailNOW,” Moseley said. “The big thing for us is it’s […]
ChannelChat: Barry Wise, Epson
Barry Wise, Senior Industry Marketing Manager for Epson noted that resellers and vendors are collaborating, “working together as an industry organization. The benefits are to the retailer. With the RSPA certification and the cross-groups here representing different technologies, it is one of the most beneficial trade shows…for channel partners and vendors working together.” He added […]
ChannelChat: Dana Odum, PayPros
Dana Odum, Director of Product Strategy for PayPros discusses the award for innovative solution the company received during the RSPA event. He noted that PayPros offers “software differentiation through payment innovation.” During the RSPA event, PayPros focuses on communicating with current partners and expand with new partners. He mentioned that the hot button questions right […]
Measuring Partner Potential: A Paradigm Shift In Partner Lead Management Programs
By Louis Foong, President and CEO, The ALEA Group The relationship between manufacturers and their channel partners is always an intriguing one. Even the most profitable of relationships have a set of intricacies and complexities that require deep understanding and careful handling. The accepted trust factors imply that manufacturers want to provide their channel partners […]
ChannelChat: Brent Sanders, Panasonic Solutions for Business
“We rely on RetailNOW a lot to not only share our ideas with the channel, but also to integrate with our different partners and talk to them about the solutions they have,” said Brent Sanders, Business Development Manager, Panasonic Solutions for Business. During this episode of ChannelChat, Sanders shares Panasonic’s strategy on learning from partners […]
Asigra Enhances Partner Program To Optimize Marketing And Sales Efforts
More buyers are utilizing search engines, social media and other research strategies to learn about solutions. Due to these behaviors, manufacturers must work harder to ensure their partners have the most effective collateral and marketing resources to go to market. Asigra, a provider of enterprise cloud backup, recovery and restore software, recently unveiled multiple enhancements […]
ChannelChat: Joe Egan, Touch Dynamic
Joe Egan, Central Regional Sales Manager for Touch Dynamic explained the company’s line of touch technology products. “There’s a lot of buzz about mobile POS,” he noted. “There is a lot of apprehension about what is coming next.” Egan believes that mobile POS will totally change the dynamic of the restaurant business and the end […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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