In-person events and trade shows are mutually beneficial for vendors, distributors and resellers, according to Dan Moseley, President of POS-X, creating a more engaging way for organizations to connect, collaborate and learn from each other.
“A lot of our partners and dealers attended this year’s RetailNOW,” Moseley said. “The big thing for us is it’s face-to-face. We deal with partners so much over email and phone, that when you get face-to-face you really can get brainstorming with partners and get a lot more done.”
In this episode of ChannelChat, Moseley discusses how RetailNOW helped the company take their channel relationships to the next level. He also shares in-depth insights on how POS-X is integrating the “as-a-service” into its business model.