Salesforce.com Releases Salesforce Communities To Better Connect Customers And Channel Partners
In the age of social media, it is more important than ever for organizations to communicate with their partners and customers consistently regarding new product updates, partner programs and incentives, among other announcements. To help organizations make this transition to becoming a “social enterprise” more seamless, Salesforce.com, the enterprise cloud computing company, has unveiled Salesforce […]
ChannelChat: Nick D’Alessio, Dell
Connecting with the retail reseller community is key for Dell’s go-to-market strategy, according to Nick D’Allesio, Retail Marketing Strategist at Dell, Inc. “Dell’s partner program has been a big kept secret within our retail efforts,” D’Allesio said. “It’s very beneficial for us to meet with resellers who don’t know we have a partner program, get […]
Channel Leaders Stress Need To Change Messaging To Tap Into Tipping Point Of Mobile Solutions
Mobile has been a hot topic within customer-facing verticals such as retail, restaurant and hospitality for more than two years now. Mobile point of sale (mPOS) in particular has generated tremendous buzz within these markets, as technology and service providers strive to keep pace with new consumer trends and develop optimal solutions for end-users. In […]
Think Twice Before Emailing To Your CRM Database
By Rich Harrison, CEO, SMTP.com SMTP.com is regularly approached by well-intentioned marketing directors with a “great idea”: Why not capitalize on the countless email addresses sitting in our CRM application via an email marketing campaign? It doesn’t matter if they are large Fortune 1000 companies or small businesses; to them, this is great idea. From […]
ChannelChat: David Gosman, pcAmerica
As new tools and technologies continue to be released at a rapid pace, trends in retail, restaurant and hospitality will evolve at a more rapid pace. Mobile in particular has had an incredible impact on new partnerships and releases from companies across the channel, as well as the engagement strategies retailers, restaurants and other organizations […]
ChannelChat: Justin Scopaz, Ingram Micro
As a distributor, Ingram Micro’s main obligation and goal is to connect its reseller partners with the optimal hardware and technology providers for their solutions. At RetailNOW, the company had the unique opportunity to access both sides of the channel, network and learn more about trends that are shaking the industry. During this episode of […]
Digium Drives Partner Leadership With Content Syndication
Vendors and OEMs are feeling the pressure to optimize content marketing strategies and stand apart from competitors in a crowded marketplace. While developing memorable and compelling thought leadership via white papers, E-books, webinars, and even infographics and blogs, is a daunting task in itself, distributing content to partners efficiently is a whole other struggle for […]
ChannelChat: Dina Moskowitz, SaaSMAX
The cloud and managed services both are presenting solution providers a new opportunity to boost awareness. Similarly, these new market developments are allowing a more seamless way for resellers to offer new solutions and services. However, reaffirming data security and PCI-compliance remains an ongoing struggle for organizations, according to Dina Moskowitz, CEO of SaaSMAX. During […]
Partnerpedia Offers Platform To Build Partner Ecosystems, Drive SaaS Growth
The Problem: More organizations are noting the benefits of making enterprise applications, data and resources available in the cloud. In fact, recent research from CompTIA indicated that 63% of IT organizations are focusing on establishing cloud-based delivery models within the next year. However, once organizations make apps and cloud-based services available to end-users, how can […]
ChannelChat: Kathleen Curry, NCR
Kathleen Curry from NCR discusses the company’s goals for the RSPA RetailNOW event in Las Vegas. “A big part of NCR’s vision is around the consumer – our customers’ customers. We talk with our partners about how the consumer has changed.” She also talks about how VARs can leverage mobile to increase their value to […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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