The Content Gap Is Your Marketing Gold – Take Advantage of It
By Derek Hibbard, CMO, The Fiction Tribe Channel marketers spend millions of dollars to figure out what customers read and like — the products they look for, and their business priorities. We know that there’s value to know you and your partners’ audience. Yet there is a missing layer to understand your customer 100%: the […]
Forrester Infographic Provides Overview of Expanding Ranks of Channel Software Providers
Forrester Research has published an infographic offering a fairly comprehensive view of the companies providing channel software today. The 106 companies, ranging from large enterprise software vendors to start-up providers of point-solutions, are grouped into six major categories supporting: Partner relationship management (PRM) Through-channel marketing automation (TCMA) Channel incentives and program Channel data management (CDM) […]
Through-Channel Marketing Support Earns Partner Loyalty, Survey Finds
A recent survey by OneAffiniti, a through-channel marketing support company, discovered that vendors can win the loyalty of a large percentage of their partners by offering marketing support programs. Monetary incentives were tagged as the most popular motivator by two-thirds of the respondents. But 40% of the partners said that offers of marketing services make […]
Daniel Hawtof Joins WorkStride as Chief Product Officer
Daniel Hawtof has been named Chief Product Officer at WorkStride, a provider of channel incentive and employee recognition solutions. In this role, Hawtof will be responsible for driving the launch of platform product enhancements as well as developing the future product development roadmap and go-to-market strategy. Prior to joining WorkStride, Hawtof was Vice President of […]
Automated, Content-Rich Social Media Sharing Programs Are Winning Partner Support
Compelling partners to lend a hand with many of the marketing chores necessary to generate leads and drive revenue remains a significant challenge, channel marketers complain. But increasingly, channel partner participation in social media amplification is on the rise. For example, when Xerox announced that it was undertaking a massive effort to make it easier for partners to do […]
Ingram Micro Boosts Partner Enablement with New Digital Marketing Platform
Ingram Micro has launched a new digital marketing program. Designed to enable channel partners to establish a meaningful digital presence for their brands, Ingram Micro Partner Connect simplifies the complexities of digital marketing with personalized, premium digital marketing content delivered as-a-service. Launched in beta earlier this year with members of Ingram Micro’s Trust X Alliance community, the […]
SYSPRO Launches PartnerUp Program To Drive Global Sales Growth
Earlier this summer, SYSPRO, a global provider of industry-built ERP software, launched its new channel partner program – PartnerUp — in the United States. The program represents the company’s commitment to working closely with a network of partners who share the same vision for simplifying success and providing an environment conducive to partners growth and profitability. The […]
Trade Shows and Conferences Drive Growth for Vendors and Channel Partners. Here’s How They Can for You
By Lisa Masiello, president and founder, TECHmarc Labs Whether a multi-day conference and expo, industry trade show, convention, one-day seminar, or thought-leadership workshop, surveys of B2B companies prove that live event participation is not only alive and well but a required component of both your channel development and customer acquisition strategies. 52% of business management says […]
Forrester Focuses on Partner Relationship Management Solutions in Wave Report
Forrester has put a spotlight on partner relationship management (PRM), a not-so-new but somewhat low-profile channel supporting solution category. In its recent report – The Forrester Wave: Partner Relationship Management, Q4 2018 — the research firm noted that companies have invested in PRM since the early 2000s. But “as CRM started to grow significantly in […]
12 KPIs To Best Measure Channel Partner Engagement
By Kenneth Fox, CEO, Channel Mechanics There’s considerable focus these days on customer experience. After all everyone knows a satisfied customer is more likely to buy additional products and services (research shows up to 14x). That’s obviously critical as it’s a lot less expensive to sell additional products and services to an existing customer than […]
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