3 Technology Trends That Can Boost Event Results
By Brian Anderson, Associate Editor A common mistakes marketers fall victim to while hosting an event is not creating a thriving community across channels before, during and after the show. Whether it is a live event, or an on-demand webinar, improving accessibility across channels is essential to maximizing the effectiveness — and attendee rate — […]
5 Steps To Rescue Your #ChannelMarketing Funnel
As part of a channel network, you may experience a few “holes” in your marketing funnel. As a vendor or manufacturer, you may notice that at times, your content is not up to date or efficiently shared across your partners. Using content syndication, you can leverage your web site as the foundation of your marketing […]
Demandware Adds Olapic, True Fit To LINK Partner Program
Demandware, a digital commerce solution provider, has announced that Olapic, a company that allows users to integrate their original photos and videos into e-Commerce websites, and True Fit, a personalization software provider and Big Data technology company, have become Demandware LINK Technology Partners. As a result of the partnership with Olapic, Demandware will allow clients […]
Thoughtful Curation, Organization Can Boost Impact Of Content
By Brian Anderson, Associate Editor Content marketing has become common practice with 93% of B2B marketers using some form of content marketing, according to research from the Content Marketing Institute (CMI). While more than half (58%) believe that their content marketing efforts are ineffective, they are still making significant investments in producing large amounts of content. In […]
Merchant Warehouse Exec: Education And Engagement Help Drive Channel-Wide Revenue
When Russell Harty first joined Merchant Warehouse as SVP of Key Accounts and Partner Channel in July 2013, he indicated that the payment processing company would be focusing on finding the right partners for its channel. Four months later, and Merchant Warehouse is seeing rapid channel growth, largely due to its focus on thought leadership […]
Brainshark Increases Global Reach With ICT123 Partnership
Brainshark, a cloud-based business presentations solutions provider, has announced that it will partner with IT and telecommunications company ICT123 to offer Brainshark products across Australia, New Zealand and Asia. Through the partnership, ICT123 will be reselling Brainshark’s suite of products, which includes Brainshark On-Demand, the Brainshark Content Portal and SlideShark Team Edition. The partnership will also help ICT123, […]
Establish Lasting Partner Relationships With Essential Communication
Bill Johnson, President & CEO of Salesvue What is the key to a healthy and eternal relationship? Whether on a personal or business level, communication is at the heart of all connections. And when it comes to a channel ecosystem, building networks between prospects, existing customers, vendors and resellers is essential, with strong communication skills […]
Purechannelapps Helps Vendors And Partners Amplify Social Presence
The Problem: Some smaller brands find it hard to get their social media content seen by a wider buyer community. There are often two big issues: Their own social media accounts have limited followers, and/or their followers are mostly made up of partners, distributors or resellers, and influencers, rather than end-users. This is further compounded […]
LiveHive Offers Detailed Analytics With New Engagement Platform
LiveHive, a sales engagement solution provider for channel players, has launched a new cross-platform solution that provides analytical insights into the relationships between vendors, partners and end-customers. The new solution is designed to power up social selling across the channel ecosystem, enabling users to identify sales engagement patterns on social networks such as Google+ and […]
Moovweb Launches Partner Program To Expand Industry Reach
Moovweb, a cloud-based mobile platform provider, has unveiled Moovweb Connect, a partner program designed to allow systems integrators, application development firms and design agencies to deliver mobile sites and apps on behalf of their clients. Leveraging the Moovweb platform, certified partners can unify their client’s desktop, mobile and apps strategies to help accelerate time to market, […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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