The Problem: Some smaller brands find it hard to get their social media content seen by a wider buyer community. There are often two big issues: Their own social media accounts have limited followers, and/or their followers are mostly made up of partners, distributors or resellers, and influencers, rather than end-users.
This is further compounded by the fact that the partner does not or cannot actively engage in marketing activities to support these brands due to resource constraints. Although vendors create high-quality content, it can be a challenge to get the message heard beyond the immediate network of followers.
The Solution:Socialondemand from purechannelapps empowers vendors and brands to make the most of their partners and employees, allowing these intermediaries to sift through the right content and enable them to post it as their own to the end-user. The result is that the brands’ social media content is amplified further than a stand-alone vendor campaign. For example, Adobe tapped purechannelapps to gain more than 400,000 followers and friends by utilizing socialondemand with just 435 of its own partners.
Socialondemand is a feature-rich platform that allows vendors to schedule content, and partners to review and post relevant content using “filters” created by tags attached to posts. The platform and tags are completely customizable for the vendor and partner. This enables complete control of social media campaigns, and minimizes compliance risks, ensuring the right message is sent through the right partners.
The Perks: Global names such as Acronis, Adobe, Avnet, McAfee, Palo Alto Networks and Trend Micro are a handful of companies using socialondemand to expand their social following.
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.