Social Media – The Root of Modern Marketing [Infographic]
The results are in and they confirm that social media can have an extremely positive impact on channel marketing results. Forrester research notes that 85% of business decision-makers believe at least one social media channel is very important when making a buying decision. On the solution provider end of the spectrum, 34% of high-tech companies […]
5 Reasons To Consider Social Media Syndication
Social networks, especially Twitter, have emerged as the most influential channels for businesses looking to generate relationships with customers and prospects. Although social media is valuable for communication and lead generation purposes, many companies don’t have the time or marketing department to manage social media alongside other day-to-day tasks.
IBM Unveils Commerce Composer Solution With Help From Partners
To help retailers create a dynamic, personalized online shopping experience, IBM has introduced a new solution, called Commerce Composer. Presented as part of its WebSphere Commerce platform, the new solution was unveiled during this year’s NRF BIG Show. IBM Commerce Composer was designed to help retailers reduce time to market by providing executives with real-time control over the look, […]
DMI Forms Strategic Alliance With Samsung Mobile
DMI, a provider of mobile enterprise and Big Data solutions and services, has formed a strategic alliance with Samsung Mobile to provide enterprise managed mobility services. The news was unveiled last week at the annual Consumer Electronics Show. Through the new partnership, the companies will be able to provide enterprises with a portfolio of […]
Checkpoint Systems And Halo Metrics Sign Master Distributor Agreement
Checkpoint Systems, a global supplier of merchandise availability solutions for the retail and supply chain industries, has signed a Master Distributor agreement with retail security company Halo Metrics to help support Canadian retailers. The partnership is effective immediately. As part of the agreement, Halo Metrics will market, sell, install and service Checkpoint electronic article surveillance (EAS) […]
Star Micronics To Spotlight Mobile POS And Customer Engagement Technologies At NRF BIG Show
Star Micronics America, a global manufacturer of mobile POS and customer engagement technologies, will be exhibiting a series of new solutions at the 103rd annual National Retail Federation Convention. Star Micronics is among the 520 solution providers showcasing their innovative technologies on the EXPO floor. The event will be held Jan. 12-15, 2014, at the […]
Arrow Electronics Named Dell OEM Channel Partner Of The Year
Arrow Electronics, an electronic components and enterprise computing solutions provider, has announced that its OEM Computing Solutions have helped the company win the Dell OEM Channel Partner of the Year award for the 2014 fiscal year. The accolade was achieved due to praise Arrow Electronics solutions received as part of the Dell PartnerDirect channel program. […]
SOLiD Joins Panduit Partner Program
Panduit, a Unified Physical Infrastructure (UPI)-based solutions provider, has announced that SOLiD, a provider of distributed antenna systems (DAS), is the newest member of its Technology Ecosystem Partner Program. The combination of Panduit UPI and SOLiD DAS will provide customers with interoperable solutions that ensure enterprise-wide wireless coverage. SOLiD’s DAS solutions and Panduit infrastructure solutions […]
Intelligent Product Solutions Announces Partnership With Ingram Micro
Intelligent Product Solutions (IPS), an end-to-end product development services provider, has announced a distribution agreement with Ingram Micro. The agreement will enable IPS’ Kea software products to be distributed throughout the U.S. Kea software from IPS is a Workforce Collaboration Solution that provides employees with the tools they need to provide better customer service and […]
Channel Thought Leaders, Experts Share Predictions For 2014
In 2013, content marketing, social media and mobility all came into focus as priority investments for businesses and their channel networks. Improved channel communication, collaboration and visibility were key goals for many businesses, while still optimizing end-user engagement and sales results. Although the channel marketing universe saw extreme evolution in 2013, the next year will […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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