Monetate, a testing, targeting and personalization platform for online marketers, announced three new partnerships with data management platform providers during its annual Agility Summit.
These new partnerships include:
The partnerships with Aggregate Knowledge, BlueKai and [x+1] will help Monetate add more granular customer profile and advertising segment data to historic and real-time attributes currently available via Monetate, such as referral and inbound marketing channel, location, device and behavioral data. As a result, Monetate customers will be empowered to leverage on site personalization and maximize consumer engagement, loyalty and overall sales results.
“We are very excited about our partnerships with these leading data management platforms,” said Colton Perry, VP of Partnerships at Monetate. “The ability to manage data and use it for personalization across all channels is mission critical for marketers, and through our integration with these platforms, Monetate is making it easier for our customers to access and leverage this third-party data and use it to create intuitive and relevant experiences for their customers.”