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Plantronics Adds New Elements To Channel Partner Program

, a wireless headset manufacturer, recently made new enhancements to its global channel partner program.

The Connect Partner program now includes deal registration to mitigate channel conflict, as well as education modules. In addition, Platronics is offering channel partners new rewards incentives to help improve sales results. These new facets add to a variety of other benefits within the program, such as channel employee purchase discounts, customer trial units, event support, and marketing development funds.

“Our channel is one of our most critical assets and we respect and value their time and hard work,” said Roland Rice, VP of Channel Sales at Plantronics. The new programs, he added, were “designed to make our partners more competitive, better prepared and richer. Deal registration, a world class learning management system and a new rewards program are designed to do just that.”

For the Plantronics Connect Deal Registration program, channel partners now must properly inform the vendor about new opportunities. Then, the partner will be prioritized for it. Connect Deal Registration was designed to increase collaboration, offer partners discounts for new opportunities being registered, and provide higher margins for channel partners notifying Plantronics of qualified opportunities.

Connect University is an online learning management system (LMS) that offers partner certifications, sales specializations, and training to Plantronics channel partners. Providing a variety of educational and enablement resources, the manufacturer will be able to ensure partners are educated and up-to-speed on industry trends and effective selling strategies.

Finally, the points-based incentive program, Connect Rewards, will help encourage channel partner performance. In turn, organizations will be more inspired to sell Plantronics products, finish training, and attend certain events and webinars. Points accumulated can be redeemed for a variety of rewards, including electronics, fashion goods and luxury products, among others.




About Alicia Fiorletta

Alicia Fiorletta is Senior Editor for Channel Marketer Report. Working closely with industry analysts and experts, Alicia reports on the latest news, technologies, case studies and trends coming to forefront in the channel marketing world. With a focus on emerging marketing strategies, including social, mobile and content for demand, Alicia hones in on new ways for organizations to market to and through their partner networks. Through her work with G3 Communications, Alicia also acts as Associate Editor for Retail TouchPoints, a digital publishing network focused on the customer-facing area of the retail industry.

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