Channel Marketer Report

Channel News

Loyalty Builders Launches Full Circle Partner Program

Screen Shot 2014-01-27 at 5.59.21 PM
Loyalty Builders, a real-time marketing and analytics company, has created a new partner program, called Full Circle, to help bring individualized marketing to marketers worldwide. 

Through the program, clients will be able to use Loyalty Builders’ individualized marketing platform, Longbow 2.0, in conjunction with partner services and solutions to create real-time personalized campaigns.

Full Circle partners include marketing automation providers, ESPs, variable data printers, marketing agencies and consultancies, and resellers. In the near future, partners specializing in mobile will be added to the program.

A snapshot of current partners includes:

  • SmartFocus is a cloud-based marketing platform that delivers real-time, personalized marketing to drive revenue, loyalty and satisfaction. Using SmartFocus, marketing organizations can connect with customers via email, mobile, social and the web.
  • The Innovative Group helps B2B and B2C companies execute one-to-one marketing campaigns so prospects are engaged at the right time and with the right message. Campaigns can be delivered via combinations of direct mail, email and personalized web pages. 
  • UniGraphic, Inc. is a supplier of graphic communications services in the Northeast. The company provides offset UV printing, digital variable and digital variable web printing, large format printing, graphic design, professional retouching and color correction, digital asset management, web-to-print, and complete mailing, kitting and fulfillment services.





About Alicia Fiorletta

Alicia Fiorletta is Senior Editor for Channel Marketer Report. Working closely with industry analysts and experts, Alicia reports on the latest news, technologies, case studies and trends coming to forefront in the channel marketing world. With a focus on emerging marketing strategies, including social, mobile and content for demand, Alicia hones in on new ways for organizations to market to and through their partner networks. Through her work with G3 Communications, Alicia also acts as Associate Editor for Retail TouchPoints, a digital publishing network focused on the customer-facing area of the retail industry.

View all posts by Alicia Fiorletta →

Related Posts