ALPHA Marketing and purechannelapps have entered a strategic partnership in which the companies will establish a joint marketing solution offering for clients in the technology, telecom, retail, financial services and life sciences sectors.
With the new partnership, ALPHA and purechannelapps will combine their expertise in the channel marketing and social media arenas. Using the purechannelapps social media amplification solution, socialondemand, ALPHA help brands syndicate their social media content in a highly targeted, controlled and compliant manner through their sales teams, channel partners, employees, influencers and brand advocates.
The socialondemand managed service offered by ALPHA helps companies identify, acquire and customize content for distribution across social networks. As a result, businesses will be able to build relationships, as well as qualify and generate leads. Integrating these capabilities with account-based marketing and the “live touch” enabled by social media marketing is expected to enable more in-depth prospect qualification, maintain consistent messaging and provide an effective workflow for channel partners using social media.
“The relationship between ALPHA and purechannelapps adds a social media dimension to the channel marketing deployment platform we currently offer to our clients,” said Steve Greene, CEO of ALPHA Marketing. “With purechannelapps, we can now offer ALPHA clients a cost-effective and seamlessly integrated social media solution for channel partners.”
Purechannelapps customers also will see channel-wide benefits, especially the “ability to integrate human touch points into marketing automation and social media programs,” according to Olivier Choron, CEO and Founder of purechannelapps. This is “critical for successful multichannel marketing.”
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.