Monetate Develops Partnership With Hybris

Monetate has announced a strategic partnership with hybris software, an SAP company.

Through the partnership, hybris customers will be able to quickly and easily integrate Monetate’s functionality into the hybris B2B and B2C Commerce platform. Pragiti, a certified hybris technology partner, built the “add-on,” which will be available to customers via the Extend online integration marketplace.

Monetate’s marketing Acceleration Cloud is designed to help brands gain a clearer understanding of customer behaviors and preferences. With this detailed data, companies can take immediate action and create timely, relevant experiences tailored to individual customers.

The hybris partnership also will help extend the Monetate brand worldwide. Currently, the Monetate partner network represents a global network of user experience companies.

“Hybris looks forward to working with Monetate as a new Extend partner to drive additional value for our customers,” said Patrick Finn, VP of Channels, Americas, at hybris. “Monetate’s marketing Acceleration Cloud provides our customers with a proven solution to further personalize their e-Commerce experience.”