The results are in and they confirm that social media can have an extremely positive impact on channel marketing results. Forrester research notes that 85% of business decision-makers believe at least one social media channel is very important when making a buying decision. On the solution provider end of the spectrum, 34% of high-tech companies have reduced their traditional advertising spend to fund digital marketing initiatives. This infographic, courtesy of Zift Solutions, spotlights the channel-wide benefits of social media. Click on the image to learn more.
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.