Channel Marketer Report


Is Your Partner Portal Not Living Up To The Hype?



Partner portals and PRM systems are top investments for many vendors; but they simply are not delivering optimal results. 

While these solutions were designed to help vendors amplify partner engagement and overall sales and marketing productivity, they are not being used effectively enough to make the investment worthwhile.

“It’s time to recognize that channel partners are just not going to consistently utilize portals and communities,” said Scott England, VP of Alliances and Strategic Relationships at Zift Solutions. “Suppliers can see real results by changing tactics and injecting leads and content directly into partner systems, rather than continuing to spend money on portals that fail to engage partners and do not demonstrate a significant ROI.”

During the upcoming webinar, titled: How To Avoid The Empty Promises Of Partner Portals, England will share why portals and PRM systems simply are not living up to their hype.

Simply put, “portals and PRM systems are failing to live up to the hype as today’s channel partners are establishing their own infrastructure to support sales and marketing,” England added. “Instead of going to external partner portals and communities [partners] want and need leads, content and strategic insight delivered directly into the systems they use every day.

Want to learn more about how to live up to partner expectations while ramping up channel-wide sales and marketing results? Register for the live event, which will take place on April 16, 2014, at 11 a.m. ET. 



About Alicia Fiorletta

Alicia Fiorletta is Senior Editor for Channel Marketer Report. Working closely with industry analysts and experts, Alicia reports on the latest news, technologies, case studies and trends coming to forefront in the channel marketing world. With a focus on emerging marketing strategies, including social, mobile and content for demand, Alicia hones in on new ways for organizations to market to and through their partner networks. Through her work with G3 Communications, Alicia also acts as Associate Editor for Retail TouchPoints, a digital publishing network focused on the customer-facing area of the retail industry.

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