Zift Solutions recently announced financial results for the 2014 fiscal year, citing the strategic acquisition of Marketing Advocate and year-over-year customer base growth of 120% as key milestones.
During 2014, Zift Solutions saw its employee base grow by 50% due to a combination of new hires and employees transitioning from the Marketing Advocate acquisition. The channel marketing automation company also unveiled new solution features throughout the year, including social media enhancements, integrated tele-qualification and a new user interface.
Other 2014 successes include:
“More and more channel sales organizations are recognizing the value and importance of channel marketing automation,” said Ken Romley, President and CEO of Zift Solutions. “The demonstrated success of our clients coupled with the continual evolution of the Zift Solutions platform has channel organizations turning to Zift to help them exceed objectives, strengthen their brands and capture more revenue.”