Channel Marketer Report


Webinfinity Replaces Partner Portals With Personalized Online Experiences

The Problem : 
Partner portals have fallen so short of expectations that most channel managers and partners no longer even think of them as sales enablement tools. They have become administrative spaces to register leads, update opportunities and download the occasional case study.

The challenge today, more than ever, is that the content required to run a successful channel program is spread across several disparate systems. The migration of critical enterprise systems to purpose built cloud based SaaS solutions has only aggravated this challenge. So aggregating the right content from CRM, PRM, Marketing, MDF, ERP and other content repositories that are relevant to any one specific partner is difficult. Add to that the varied requirements of each partner based on their status in the program, geography, product stack and the need to be mobile and always on. 

The Solution : Webinfinity is a SaaS platform that enables a user to have seamless, real-time access to the information, systems and tools they need. It is the only system that puts the user in complete control of what they want and how they want to see it. This enables a completely personal, two-way, online conversation between a vendor and every person in the channel ecosystem — anywhere in the world and on any device.

The solution sees any and all content across the entire enterprise as being created equal. An API integrates with all of the data sources that may be relevant to your channel, such as Salesforce, Sharepoint, Marketo, Adobe, to consolidate it into a central brain. Webinfinity then applies audience intelligence that drives the unique experience for each user. It is this understanding of the different people in an ecosystem, such as channel managers and partners with their unique requirements, as well as the relationship between each, that allows Webinfinity to deliver the right content to the right person at the right time and on any device.

The Perks : Webinfinity consolidates all relevant content from any enterprise platform into a single personalized online experience that can be delivered on any device. Users can then interact with the small percentage of information that they need from all systems in one interface without having to learn or interact with each system separately.

Channel Managers have access to:

  • A central hub to manage all of the content and tools that the channel needs to be successful;
  • A central view of all partner activities across all content and systems;
  • Tools to easily package content around any theme, like a product launch, campaign or opportunity and then distribute it to the right audience; and
  • Easily create new content to support any partner activities.

Partners also receive a variety of benefits, including:

  • A central hub for all content and activities with the vendor;
  • Access to all content and tools needed to support each unique opportunity, delivered contextually to the partner;
  • Knowing that all content is always the latest and most relevant to their activities;
  • Access to all content in the same way, whether in the office or on the road; and
  • Providing sales teams with the ability to create their own point in time marketing content in seconds.




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