Channel Marketer Report


TreeHouse Interactive Sees 49% Revenue Growth In 2014

Screen Shot 2015-02-02 at 10.41.44 AMTreeHouse Interactive, a partner relationship management (PRM) and marketing automation solution provider, saw revenue increase by 49% from 2013 to 2014, according to a company release. The Reseller View PRM platform had the most significant impact on results, with revenue from the platform increasing by 98%.

The total number of Reseller View users reached more than 160,000 worldwide in 2014. TreeHouse Interactive predicts that number will nearly double in 2015.

Other milestones TreeHouse Interactive made in 2014 include:

  • Adding two new AppExchange PRM marketing applications, which are expected to launch in Q3 2015;
  • Launching Partner Marketplace Communities Edition, which allows partners to co-brand materials quickly and easily; and
  • Unveiling Reseller View Secure Search, a secure search function for PRM that is designed to help partners easily sift through libraries of content.

Several TreeHouse Interactive clients saw tremendous success after implementing the company’s solutions. For example, ViaWest saw a 30% increase in new partners within the first six weeks of launching TreeHouse’s PRM solution, while Sungard Availability Services experienced a 20% boost in the total number of partner leads after implementing Reseller View.

“The exciting milestones reached [in 2014] with Reseller View and Marketing View demonstrate our continued ability to innovate solutions based on customer demand, and execute with a rapidly growing client base,” said Erich Flynn, CEO of TreeHouse Interactive. “The growth we are experiencing clearly shows there is an untapped market demand for our solutions, particularly for PRM.”



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