Channel Marketer Report


Finding the “Right Partner” Needles in the Channel Haystack: The 14 Rules for Partner Recruitment that Net the Best

Finding channel partners that fit your strategy mold is hard enough. It’s getting even more challenging due to the increasing demand for the diminishing supply of capable channel partners.

This research by Nuvello, a global network of industry analysts and consultants, in association with ICLP, a leading end-to-end loyalty agency, examines the practices employed by leading tech vendors in finding, culling, and onboarding new partners, as well as how technology can be employed to support partner recruitment programs.

By following the 14 rules for partner recruitment, vendors are more likely to build channel networks with partners that:

  • Align with channel KPIs and corporate roadmaps
  • Maintain strong customer relationships.
  • Demonstrate the skill and willingness to adapt
  • Have a vision of how to drive business going forward
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