Channel Marketer Report


Channel Marketing Track Added to B2B Marketing Exchange Agenda

The B2B Marketing Exchange a premier event for marketers managing the complex sales cycles and group buying realities common today, is expanding its 2018 agenda to include sessions and workshops on channel marketing.

“Considering that as much as 65% to 75% of all B2B revenue is generated through indirect sales teams, it’s critical that all marketers have a better understanding of how to market to and through their partners,” said Andrew Gaffney, president and founder of G3 Communications, the organizer of B2B Marketing Exchange, and publisher of Channel Marketer Report

“In 2018, we’re expanding the agenda of our must-attend event with sessions and workshops on key channel marketing trends. Our goal is to provide in-the-trenches channel marketers with up-to-date information on their profession’s best practices,” said Gaffney.

“But we also want to demonstrate to marketers unfamiliar with channel practices how partners can represent the greatest opportunity for companies to amplify their messages to drive demand.”

Killer Content Awards

In addition to the channel marketing sessions and workshops, attendees will also be able to review the channel marketing campaigns nominated for the 2018 Killer Content Awards. The awards program was expanded to include recognition of the assets and materials vendors create to drive through-partner marketing campaigns. The deadline for nominations is November 1.

B2B Marketing Exchange has already announced the names of some exciting speakers. Paul Peterman, US Head of Industry, Technology & Connectivity at Facebook will share the stage with Ada Agrait, General Manager of Marketing at Microsoft.

In their session, Peterman and Agrait will share insights around business decision makers’ mobile and media consumption behavior. They will also review case studies on successful B2B brands.

The B2B Marketing Exchange will be held at the Fairmont Princess Resort, Scottsdale, AZ, February 19-21. Registration is now open.