Channel Marketer Report


Zift Solutions Introduces All-In-One Platform To Support Critical Channel Program Activities

Zift Solutions, an enterprise channel management solution provider, introduced an all-in-one platform at an executive summit it hosted last month. ZiftONE is a comprehensive platform that connects and simplifies channel sales, marketing, and operations for indirect sales organizations.

ZiftONE is designed to eliminate data silos, disorganization, and disengagement caused by piecing together multiple point solutions to cover the myriad requirements of channel sales, marketing, and operations. With ZiftONE, channel organizations can generate predictable pipeline with a platform that enables them to:

  • Recruit, onboard and activate partners
  • Automate and execute channel sales
  • Enable multi-tactic to-, through- and for-partner marketing

The ZiftONE platform combines purpose-built channel technology and services to address complex, multi-dimensional channel challenges. It also provides advanced reporting capabilities, business intelligence for prescriptive partner planning, machine learning and analytics for deeper strategic insight and marketing development funds (MDF) management.

Integrating data silos and automating workflows to foster data-driven conversations with partners is critical to competing effectively, commented Maria Chien, service director of Channel Marketing Strategies at SiriusDecisions. “B-to-b channel organizations must help partners progress in their journey to a successful, profitable partnership.”

“With ZiftONE, we are fulfilling the promise of enterprise channel management with an absolutely unique and holistic platform designed to connect channel leaders, partners, and customers — and turn their channel programs into real business growth engines,” said Gordon Rapkin, CEO of Zift Solutions.

“ZiftONE balances power with simplicity, giving channel leaders one place to recruit, onboard, engage and empower partners to do more, with much less hands-on help,” said Laz Gonzalez, Chief Strategy Officer for Zift Solutions.