Channel Marketer Report


Axcient Offers Marketing Enablement Portal To Help MSPs Drive More Sales

Axcient, a business availability and cloud migration solutions provider, has introduced a new marketing enablement tool for its partner community. The Axcient Marketing Portal (AMP) enables managed services providers (MSPs) to build comprehensive marketing programs simply and scale their company’s marketing efforts.

Michael Elliott, Director of Product Marketing, Axcient

“Marketing is an essential function to drive more sales,” said Axcient’s Director of Product Marketing Michael Elliott “and is the biggest area of opportunity for MSPs. AMP provides a more automated approach that enables partners to scale their marketing efforts without additional headcount. The powerful marketing tool provides partners with the comprehensive resources and marketing assets so MSPs can creatively and effectively position their companies in the market and enhance their brand.”

AMP is built on a channel marketing automation platform. Partners can load both their current customers and prospects into the tool, giving them the ability to run both email and social media campaigns, track open rates, run nurture campaigns, and more.

The portal offers a wide selection of materials that ranges from generating awareness, identifying and nurturing intent, and enabling call to action. To enhance the experience, Axcient has simplified the amount of content provided in the platform. Existing content focuses on the core solutions that end clients are looking for. If there are additional marketing materials that a partner would like, they can make the request directly through the portal. The company is always evaluating the content it provides to partners, said Elliott.

AMP allows partners to co-brand existing materials within the portal with their logo, or they can take the content directly from the portal and customize to using their own marketing efforts.

Axcient has prioritized driving partner success. Last year, the company announced the formation of a team dedicated to ensuring its partners receive the highest level of service. The Axcient Partner Success Team provides onsite visits, periodic business reviews, regular check-ins and a single point of contact for partners.

The team’s charter is “partner experience first,” the company said. It serves as a main point of contact for any partner needs related to product support, partner enablement, marketing collateral, end client opportunities, and training.

The program has been a huge success with our partners, said Elliott. Partners who take advantage of the strategic business reviews that the team conducts, uncover opportunities for growing their businesses and driving greater margins by having Axcient talk candidly and strategically with them.