Channel Marketer Report


The 2112 Group Rebrands As Channelnomics; Expands Brainstorm Program

The 2112 Group is rebranding as Channelnomics, a name that reflects the organization’s mission to provide companies with research, guidance, and support in the development and management of dynamic routes to market.

For the past 10 years, 2112 and Channelnomics operated in parallel under 2112 Enterprises LLC. Channelnomics was the company’s media business, which provided technology solution providers with news and analysis of vendor events and programs. 2112 has decided to discontinue its media business and adopt Channelnomics as its primary brand.

“Since 2010, Channelnomics has become known as a resource for market intelligence and insights,” said Larry Walsh, the company’s CEO and founder. “Transitioning all of our research, market intelligence, and strategy services under this brand not only makes sense but clarifies the value we bring to companies around our go-to-market strategy and analytics services.”

Channelnomics will continue to offer the same slate of products and services, including channel assessment, primary and secondary research on partner relationships and sentiment, channel and GTM strategy development, and partner enablement support.

Expanding Brainstorm Program

In addition, Channelnomics is expanding its Brainstorm program, which provides members with access to a full portfolio of research and analysis, on-demand consulting and analytics support, partner segmentation insights, and facilitated community interactions.

“Brainstorm is one of our most successful programs, giving the dozens of participating channel professionals on-demand support that’s ordinarily out of reach,” said Cindy Herndon, Channelnomics senior vice president of strategy and operations. “The switch to the Channelnomics brand will allow us to redirect more resources to continue expanding this valued service.”