Channel Marketer Report


CloudBolt Rolls Out New Rainmaker Channel Partner Program

CloudBolt Software, an enterprise cloud management solution provider, has rolled out its new Rainmaker channel partner program. Created to better enable channel partners to market and sell its hybrid, multi-cloud solutions, the new program taps into joint marketing initiatives, market development funds, sales performance incentive funds and other incentives for partners to grow pipeline and create new revenue streams.

“Our partners are at the core of every decision we make as a business,” said Larry Kraft, Senior Vice President, Global Channels and Alliances. “Our recent acquisitions provide us a breadth and depth of capabilities to solve the top challenges in the hybrid cloud market, and our partners can take advantage of this to enhance their offerings and drive sustainable growth.” 

Rainmaker provides partners with comprehensive on-boarding and training. Financial benefits include a variety of discounts, renewals, referral fees and sell-through margins. SPIFFs and monetary incentives reward activity that helps grow pipeline and close deals. 

To support marketing, partners are equipped with co-branded collateral, campaigns in-a-box, social posts, customizable assets, sponsorships, and have access to market development funds (MDF). A partner portal/LMS will facilitate deal registration and provides NFR/Trial Keys for partner labs and access to CloudBolt University for education and certifications.