OneAffiniti, a provider of through-channel marketing solutions for global IT partners and brands, announced the launch of its insights hub with an account profiling dashboard, an addition to the company’s through-channel marketing (TCM) platform.
OneAffiniti uses the platform to provide unique and tailored always-on marketing campaigns for partners that includes email marketing, social media content driving traffic to landing pages, as well as other demand and lead gen activities.
The newly added account profiling function gives partner companies data and insights to quickly identify their customers and prospects that are in-market in order to prioritize buyers that are exhibiting intent signals.
“With account profiling, we’re putting critical marketing data at the fingertips of channel partners in a simple, straightforward way,” said OneAffiniti CEO, Joel Montgomery. “While the intent data is valuable as a stand-alone, the fact that it is combined with their own campaign performance insights takes the key value to the next level, especially for smaller partners that might lack the resources available to utilize the data on its own.”
The account profiling component includes the following features:
“We know from our own research that brands need to do more to help partners – particularly SMBs – leverage their technology platforms because of time constraints and lack of resources,” said Montgomery. “Offering partners the ability to leverage next-generation intent data tools to connect with customers represents a significant win-win.”
The account profiling function eliminating the need for partners buy intent data from third-parties and then feeding that data into their CRMs. The function is included in OneAffiniti’s premium program level.