Account Based Marketing
Crossbeam Acquires Partnered, An Account Based Networking Solution Provider
Crossbeam, a provider of a collaborative data platform that enables vendors and their partners to determine overlapping accounts, has acquired Partnered, the account-based networking tool maker. Bob Moore, Crossbeam’s Co-Founder and CEO, announced the acquisition in a blog post from the company’s two-day conference in Philadelphia, Supernode. The purchase of Partnered “is a natural step in […]
RollWorks Expands Channel Ecosystem With Agency Partner Program
RollWorks, a division of NextRoll, has bolstered its partner ecosystem with the launch of a new Agency Partner Program. The new initiative establishes a network of innovative, trusted, leading agency partners for RollWorks customers to access when they need it. RollWorks provides account-focused B2B companies a platform to align their marketing and sales teams and confidently grow […]
Precision Partnering Gets Spotlight At B2BMX: Next-Level ABM Virtual Conference
Channel marketers will be offered a deep dive into the best practices that optimize segment-specific or account-based marketing programs with their partners at the B2B Marketing Exchange: Next-Level ABM, June 7-10. The virtual event was originally scheduled as an in-person conference. The Next-Level ABM theme was selected after a review of feedback from attendees of […]
OneAffiniti Adds Account Profiling Dashboard To TCM Platform
OneAffiniti, a provider of through-channel marketing solutions for global IT partners and brands, announced the launch of its insights hub with an account profiling dashboard, an addition to the company’s through-channel marketing (TCM) platform. OneAffiniti uses the platform to provide unique and tailored always-on marketing campaigns for partners that includes email marketing, social media content driving traffic […]
Juniper Networks’ Tina O’dell, SAP’s Kirsten Boileau Win Powerful Partners Awards
Tina O’dell, Head of Global Channel Marketing at Juniper Networks, and Kirsten Boileau, SAP’s Global Head – Digital Transformation Enablement, were selected as winners of the Powerful Partners awards at the B2B Sales & Marketing Exchange online experience last month. The Powerful Partner awards, included for the first time in the annual B2B Innovator Awards, […]
Predictive Analytics Boosts Effectiveness Of ABM With Channel Partner Programs
Through-partner account-based marketing initiatives are gaining steam, especially when prospective customers are identified with the help of predictive analytics solutions. Pointing partners in the direction of more-likely buyers is dramatically boosting the conversion of marketing qualified leads (MQL) to sales qualified leads (SQL). At MRP, a marketing services provider, the application of predictive analytics with […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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