Channel Marketer Report


Gorilla Corp. Enhances Partner Pulse Platform With Partner Scorecarding Module

Gorilla Corporation, a channel and partnership strategy and execution service provider, has launched a new module for its Partner Pulse solution that profiles, tracks, and scores channel partners’ capabilities, activities and results.

The new Scorecarding module enables channel leaders to customize activities to focus on active partners for ranking and tiering and defining next steps. Scorecarding is also utilized to identify new partners that also fit the strategic alignment of the brand. Partner segments are nurtured with preconfigured to-partner marketing tools and businesses are able to set goals, learn, and evolve strategies to find out in-depth how partners are performing.

Partner Pulse Scorecarding enables businesses to break down their partner ecosystem into segments, allowing for automated and targeted campaigns. With effective segmentation, partner engagement can be maximized swiftly. Non-transacting partners are re-engaged via customizable activities.

The Scorecarding module can be used standalone or integrated with existing systems and platforms.

The Partner Pulse platform is an integrated environment that offers a range of modules with capabilities designed to improve TCMA processes alongside scorecarding. Partner Pulse enables partners to drive professional marketing and co-branded campaigns, in addition to partner recruitment and onboarding through ready to use and easily accessible content and collateral. Pipeline and lead management is another key feature, generating more sales through pre-set parameters, automating notifications when opportunities arise, and automatically distributing leads.

The Partner Pulse solution integrates seamlessly with existing data sources from different organizational layers to provide in-depth reporting on key areas, helping to identify high performing partners and those performing below expectations thus aiding the development of new strategies accordingly in order to support growth.

Partner Pulse comes with APIs to existing systems such as Salesforce, Hubspot and other third-party systems, providing the flexibility and integrations partners require. Channel partner enablement is effected through a natural language conversational chatbot and backed by Gorilla’s marketing concierge native language global teams.