Channel Marketer Report


New Impartner Easy-To-Customize Interface Facilitates Partner Access To Business Enablement Data

Impartner, a global pure-play SaaS-based channel management and partner relationship management (PRM) technology provider, has introduced a solution interface that facilitates partner access to business enablement data.

The new interface, Impartner PX Partner Experience, offers partners a modern and intuitive interface that provides a clean, simplified view of the data that matters most such as leads, program status, MDF allocations, training requirements and more.

The Pipeline Manager function, a new CRM-like experience, acts as a customer database to manage and track leads and build a sustainable sales pipeline. Companies using Impartner’s through channel marketing automation solutions can automatically import data to generate and manage automated marketing campaigns.

Vendors can create customized partner experiences using Impartner’s new PXStudio Widgets, extensible, drag-and-drop functions that make it easy to personalize dashboards for each of their partners. The easily adjustable partner experiences are 100% configurable by channel teams without turning to their vendor or taxing internal IT departments.

With the Impartner PXStudio feature, vendors have the flexibility and agility to speed time to market, scale and promote best practices. The studio leverages “opinionated” engineering design principles that capture best practices and offer up customized configurations field tested in thousands of real-world settings.

Impartner PX is available immediately for both its Emerge and Ignite packages focused on SMBs and emerging companies. The company highlighted results from the Xerox State and Fate of Small and Medium Business survey that noted that 75% of the respondents have increased their technology budgets by an average of 34%. Impartner will extend the offering to the company’s complete set of packages for corporations of all sizes later in the year.

Partner want to work with “businesses and vendors that are on the leading edge, and Impartner PX, with its modern, fresh look and intuitive design helps vendors prioritize information partners want most so they can avoid digging through layers of website content,” said Impartner Vice President of Product Gary Sabin. “This innovation is 100% focused on simplifying the creation of partner experiences that are a strategic competitive advantage for vendors wanting to attract, retain and optimize best partners and time to value.”