Impartner Launches Secure PRM Integration With HubSpot

Impartner, a global provider of  SaaS-based channel management and partner relationship management (PRM) solutions,  announced an integration with HubSpot, the customer relationship management (CRM) platform.

Accepted to the HubSpot App Marketplace, the Impartner/HubSpot integration provides a robust, fail-safe data sync that escrows data and can “self heal” if there is an issue in data transmission.

The integration provides companies precise control to ensure only partner pipeline data is shared, reducing the risk of exposing non-channel data to unauthorized audiences.

With the integration, users can combine Impartner’s “single-pane-of-glass” view of the partner channel regarding leads, program status, MDF allocations, training requirements, and more with HubSpot’s customer-centric CRM platform that helps businesses scale with data on potential leads, contacts, and pipeline.

“When we set out to create this integration, we listened closely to our customers and prospects, who were adamant that from a data security standpoint, they wanted precise control to ensure that only partner data, not their entire database, was synced – and we’re excited we’ve made that possible with this integration,” said Impartner VP of Product Gary Sabin.

In addition to the fail-safe data transfer and the ability to share only partner pipeline data, other key features of the new Impartner/HubSpot integration include:

  • Support for HubSpot’s latest capabilities, including custom objects;
  • Bi-directional data flow that allows control over what is the system of record and the source of the truth on a granular level; and
  • The ability to leverage Impartner’s enterprise workflow system for deal alerts and other unique Impartner experience management tools such as Journey Builder and Program Compliance Manager – ensuring that the data can be integrated into the PRM engine.