Lenovo Packs Channel Marketing Support Into New Partner Program

Lenovo is enabling partners to more successfully market and sell its entire portfolio across devices, infrastructure, and services and solutions with a new channel framework. Lenovo 360, which launches officially in January 2022, comes at a time as many small businesses and large enterprises alike are increasingly moving toward the “Everything-as-a-Service” consumption model, the company said in a press release. Lenovo 360 helps partners capitalize service-led and solutions-based opportunity with their customers and drive additional revenue streams.

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In addition to ensuring the simplification of Lenovo’s overall partner process, the Lenovo 360 framework offers the company’s channel partners specific activations such as training, certifications, and channel marketing playbooks.

“Through Lenovo 360 we have also created turnkey marketing materials and campaigns that our partners will be able to leverage, ensuring they can go to market as soon as we do, with the most current solution and service information,” said Pascal Bourguet, Global Channel Chief, Lenovo. “Additionally, we are adding more resources in subject matter experts to provide concierge-level of service that guarantees our partners always have access to the products, services, experts, and Lenovo talent they need.”

Lenovo 360 follows the company’s reorganization of three core business units in April 2021; Intelligent Devices Group, the core PC and IoT business, Infrastructure Solutions Group and a new Solutions and Services Group focused on verticals and services. Aligning partners’ needs to easily expand their sales footprint, the framework helps partners to expand their Lenovo offerings.

“We recognize that we have partners who would like to diversify their revenue and earnings streams by becoming more service-led or solutions-based,” said Bourguet. “Lenovo 360 unites our portfolio in a way that delivers easier access to our full suite of products and solutions and will allow partners the opportunity to pursue those goals, while still offering our PC and infrastructure-focused partners anything that they demand.”