RollWorks Expands Channel Ecosystem With Agency Partner Program

RollWorks, a division of NextRoll, has bolstered its partner ecosystem with the launch of a new Agency Partner Program. The new initiative establishes a network of innovative, trusted, leading agency partners for RollWorks customers to access when they need it.

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RollWorks provides account-focused B2B companies a platform to align their marketing and sales teams and confidently grow revenue. The new RollWorks Agency Partner Program gives RollWorks customers access to agencies they can engage with who are knowledgeable about RollWorks and broader ABM strategies.

Agency partners gain access to an ABM expert to help drive broader market knowledge, thought leadership, and best practices. Agency partners can augment their offerings to include recommendations for leveraging ABM in their marketing efforts and within their overall tech stacks.

Agencies can also participate in RollWorks’ referral program as well.

“RollWorks believes a healthy partnership with an agency partner is focused on three main areas:,” said Mike Stocker, VP of Partnerships. They include “providing our customers with a curated list of agency partners that we have a trusted relationship with if they need more help in their ABM/digital marketing efforts; working on thought leadership, best practices, and customer success stories that highlight the agencies doing great work; and working with agencies to also refer business to RollWorks when they believe RollWorks is a great platform for the end customer.”  

The program currently includes premier partners Acclaro, Inc., Intelligent Demand, and SmartBug Media, as well as agencies such as Khronos, TLG Marketing, and more.

“We’re thrilled to launch the new RollWorks Agency Partner Program with SmartBug, Intelligent Demand, and Acclaro, some of the industry’s most respected and innovative agencies,” said Stocker. “As many companies leverage B2B marketing agencies in their marketing and digital transformation efforts, our new program combines the expertise of RollWorks with reputable agency partners to convert prospects into successful customers.”