Marketopia Expands Global Offering With Acquisition Of London-Based Continuity Marketing

Marketopia, a technology industry focused marketing and lead generation company, has acquired Continuity Marketing, a London-based marketing firm that serves MSPs, vendors and technology companies.

The new partnership brings the capability to execute growth strategies that include all aspects of digital and telemarketing with round-the-clock services and a team fluent in several languages 

The acquisition will help Marketopia expand its presence in London — it opened an office in the U.K. last April — and better serve clients in Europe, the Middle East and Africa.

“We’re extremely excited to form a unified marketing firm that will only ascend from here,” said Terry Hedden, CEO & Co-Founder of Marketopia. “This is a powerful team of 175 channel experts spread across the world that will drive lead generation and demand while creating opportunities for our customers on a global basis.”

Continuity Marketing specializes in marketing, lead generation and website optimizations and rebuilds. The London-based company is looking forward to expanding its reach by partnering with an established brand like Marketopia. “Marketopia is the standard when it comes to marketing for the MSP and tech industries,” said Jamie Daum, Co-Founder of Continuity. “We’re eager to leverage their vast expertise, especially in outbound sales, to help our clients grow even faster.”