Channel Marketer Report

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With First Financing Round And Full-Time Management, Plans Platform Enhancements

Eddie Patzsch has been appointed CEO of, a company he co-founded and launched in 2019. is a SaaS application that  provides partner teams with tools that enable them to automate and scale their channel ecosystems.

At the end of 2021, closed on its first financing round, led by Partnership Leaders Investments, FiDi Ventures, and a list of notable angel investors. is actively engaging early-stage venture firms to lead a larger seed round in response to increased partner activity and momentum across small to mid-sized businesses.

“Organizations big and small equally depend on partnerships to fuel growth. For companies with 50-250 employees, partner-driven activity can equate to upwards of 70% of total revenue,” said Patzsch. “We’re excited to provide these organizations a solution that formalizes channel programs earlier in their journey.” has integrated with the systems most commonly used by mid-size businesses, including HubSpot,, PayPal, Quickbooks, Stripe and CrossBeam. At the end of the quarter, will release “Metrics” to report on partner analytics, and a Partner Directory for customers to showcase partner content while promoting their own ecosystem.

“ makes the complexities and major moving parts of partner management easy,” said Caitlin Teed, Director of Partnerships at Govalo. “I was able to launch and onboard 25 partners to our program in just two weeks! Everything you need is at your disposal in the dashboard, and the team was fast and efficient at answering all my questions.”