Channel Marketer Report

Partner Portals

To Drive Channel Success, Vade Helps MSPs Boost Their ‘Security-Conscious’ Credentials

In a press release last October, Vade, a provider of AI-based threat detection, user awareness and incident response solutions, celebrated what it called “significant momentum around its channel program” in 2021. Vade’s second quarter was especially strong with the company reporting 60% growth in global channel sales between Q2 2020 and Q2 2021. “We’re excited that we […]

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Dropsuite Strives To Upgrade Channel Experience With New Partner Portal

Dropsuite, a cloud data backup and archiving platform, has launched a new partner portal to support partners globally and provide additional capabilities to its global network of IT solution providers, especially managed service providers (MSPs). The portal will enable partners’ visibility to all their customers under a single pane of glass, greatly enhancing their productivity […]

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Netskope Boosts Channel Marketing Support With Launch Of New Partner Program

Netskope, a leading SASE provider, has announced new benefits, incentives, and program opportunities for its fast-growing partner ecosystem. The company’s new Netskope Evolve Partner Program will allow partners more opportunities to profit and grow alongside Netskope, which was recently named a Leader in Gartner’s 2022 Magic Quadrant for Security Service Edge (SSE), as more organizations embrace a Secure […]

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360insights Acquires Webinfinity, Expanding Its Offering Of Channel-Enabling Solutions

360insights has acquired Webinfinity, the ecosystem management platform, after purchasing a minority stake in the company earlier in 2021. Webinfinity’s engagement automation solution and portal technology will be fully integrated and rebranded as 360ecosystems. With the acquisition, 360ecosystems will enable brands to manage, influence and engage their complex channel ecosystems with an intelligent application that […]

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With First Financing Round And Full-Time Management, PartnerPortal.io Plans Platform Enhancements

Eddie Patzsch has been appointed CEO of PartnerPortal.io, a company he co-founded and launched in 2019.  PartnerPortal.io is a SaaS application that  provides partner teams with tools that enable them to automate and scale their channel ecosystems. At the end of 2021, PartnerPortal.io closed on its first financing round, led by Partnership Leaders Investments, FiDi Ventures, and a list […]

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Code Corporation Supports Expansion Of Channel Program With New Partner Portal

Code Corporation, a global provider of barcode scanning and data capture technologies, is enhancing and expanding its Code Alliance partner program to align with and empower its partners’ capabilities and business models. To promote the expanded program and support the segmentation of its partner ecosystem into three separate groups consisting of a Selected Reseller, National […]

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Flexential Expands Channel Partner Marketing Support With New Partner Portal

Flexential, an IT service management company, is launching a new partner portal to provide an enhanced channel experience. The new partner portal will offer deal registration and tracking and provide access to sales, marketing and partner enablement resources. “Since the portal is a centralized platform for partners to interact with Flexential, we invested in a […]

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At Dialpad, Coordinated Effort Boosts Partner Marketing And Growth Content Performance

For most channel marketers, family and friends don’t really have a good idea of what they do for a living. And even at companies that rely on partners to generate a significant share of their revenue, colleagues on corporate marketing and demand gen teams often fail to appreciate the important role that channel marketers play. […]

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At Poly, Making Its Partner Portal Even More Personal Continues To Boost Engagement

At last month’s B2B Marketing Exchange – Next-Level ABM, CMR had the opportunity to follow up with Jennifer Judy, Senior Director of Global Partner Experience at Poly, on the 2020 launch of a new portal to support a merged channel ecosystem. Out of the gate, the capabilities of the new personalized portal were pretty impressive, […]

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360insights, Webinfinity Announce Strategic Partnership To Enhance Each Company’s Solutions

360insights, a channel incentives management (CIM) provider, has announced a strategic partnership with Webinfinity, an ecosystem orchestration technology company. 360insights will work with Webinfinity to create an exclusive version of its technology specifically designed to increase ease of use and adoption with its client user community. Additionally, 360insights will tap Webinfinity’s UX/UI technology to bolster […]

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