Channel Marketer Report

Partner Portals

At Poly, Making Its Partner Portal Even More Personal Continues To Boost Engagement

At last month’s B2B Marketing Exchange – Next-Level ABM, CMR had the opportunity to follow up with Jennifer Judy, Senior Director of Global Partner Experience at Poly, on the 2020 launch of a new portal to support a merged channel ecosystem. Out of the gate, the capabilities of the new personalized portal were pretty impressive, […]

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360insights, Webinfinity Announce Strategic Partnership To Enhance Each Company’s Solutions

360insights, a channel incentives management (CIM) provider, has announced a strategic partnership with Webinfinity, an ecosystem orchestration technology company. 360insights will work with Webinfinity to create an exclusive version of its technology specifically designed to increase ease of use and adoption with its client user community. Additionally, 360insights will tap Webinfinity’s UX/UI technology to bolster […]

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Channel Leaders, Partner Program Experts To Zero In On Segment-Specific Marketing At B2BMX Conference

Prominent partner marketing practitioners and leading channel program experts will explore the benefits of implementing segment-specific or account-based marketing initiatives with partners at the B2B Marketing Exchange: Next-Level ABM, June 7-10. The Next-Level ABM theme was selected after a review of feedback from attendees of the B2B Marketing Exchange On-Line Experience held in February. Post-event […]

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Allbound Automates Activity Recommendations Based On Partner Behavior

Allbound is enabling channel professionals to influence partner behavior by automating recommendations of actions based on partner activity in the portal. The Partner Journey Automation feature was developed to meet the needs of clients looking for new ways to deepen engagement with their partners “at the right time with the right message,” the company said. […]

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OPSWAT Prioritizes Ongoing Channel Program Upgrade With Growth Investment Funds

In a news article about Brighton Park Capital’s $125 million investment in OPSWAT, Benny Czarny, CEO of the cybersecurity company said he plans to use the proceeds to hire more channel marketing specialists and invest in partner program components such as market development funds (MDF) to help partners generate new business more quickly. He also […]

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Webinfinity Updates Partner Portal Solution With New Workflow Personalization Capabilities

Webinfinity, a partner portal solution provider, has updated its solution to accelerate user engagement through personalized workflows. Vendors can create personalized experiences for key processes such as contact onboarding, making it easier for users to learn about partner programs and practices. While Webinfinity provided workflow to support required business processes such as deal registration or […]

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Sectigo Launches New Partner Portal To Support Updated Channel Program

Sectigo, a leading provider of digital identity management and web security solutions, has launched a new partner portal with the rollout of its updated channel program. The Secure Partner Program features engagement-based tiering to better align with the business goals of individual partners. All partners registered in the new program receive access to advanced training […]

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Panzura Boosts Channel Support With Unlimited MDF Program, New Partner Portal

Panzura, a provider of an enterprise global cloud file solution, announced major investments to drive the success of its partners around the world, including system integrators, value-added resellers, technology alliance partners, OEMs and managed service providers (MSPs). Now offering a 35% discount on all partner-generated sales, the company is aiming to boost channel-won revenue by […]

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Magentrix Launches Zapier App Integration

Magentrix,  a partner relationship management solution provider, has announced the launch of a Zapier app integration, allowing users to instantly connect their portal with any of the 2000+ apps available through Zapier without coding. Users can move data and automate tasks between apps, increasing productivity. Zapier allows clients to create automated tasks, known as Zaps, […]

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