Channel Marketer Report


Netskope Boosts Channel Marketing Support With Launch Of New Partner Program

Netskope, a leading SASE provider, has announced new benefits, incentives, and program opportunities for its fast-growing partner ecosystem. The company’s new Netskope Evolve Partner Program will allow partners more opportunities to profit and grow alongside Netskope, which was recently named a Leader in Gartner’s 2022 Magic Quadrant for Security Service Edge (SSE), as more organizations embrace a Secure Access Service Edge (SASE) architecture.

“Our partners are, and will continue to be, a vital extension of our team; we succeed when they succeed,” said Kristin Carnes, Vice President, Global Channel Programs, Strategy at Netskope. “We’re empowering our partner community with greater incentives, significant discounts and white-glove services, while completely transforming the way enterprise security has traditionally been done.”

Netskope is amping up its channel marketing program, said Melissa Nacerino, Head of Global Channels & Alliances Marketing. “Netskope continues to increase investments in partner marketing, including content and campaigns. Most recently, Netskope debuted the Freedom to Cloud campaign, a modular set of content and demand generation resources to help partners capitalize on the enormous SSE and SASE opportunity.”

The company has expanded its global partner marketing organization, bolstering marketing support for its channel partners and accelerating their success with Netskope. Most notably, Netskope recently added new roles focused on global partner marketing campaigns, APAC channel marketing, and alliance partner product marketing, added Nacerino.

In conjunction with the launch of the new Netskope Evolve Partner Program, the company is also debuting a newly revamped partner portal. The portal refresh project includes a new site design, improved navigation, fresh content, and additional, dedicated sections for marketing and services. 

The company also announced new and enhanced incentives for partners, said Nacerino. “First, under the new Netskope Evolve Partner Program, partners can now earn additional incentives for bringing opportunities to Netskope via Deal Registration. In addition, from now through July 31st Netskope is offering partners a 75% discount on certification test vouchers.”

Netskope also extended its popular Partner Rewards incentive program, which rewards partner Sales & SE individuals for qualifying deal registered opportunities. 

“Security has become more dynamic than ever, stretching to accommodate cloud-based traffic and thousands of applications across a distributed workforce, and creating increased demand for solution providers that can strategically advise on the right steps toward SASE,” said Dave Rogers, Vice President of Global Alliances, Channel Sales at Netskope. “The evolution of our channel program underscores our commitment to meeting this need, empowering our partners to achieve accelerated growth with us behind the massive SSE and SASE opportunity. We’re providing our partners with all of the resources, incentives and discounts they need for high-growth, long-term success.”