impact.com, a partnership management platform provider, has acquired Pressboard, an analytics and reporting platform for branded content. This acquisition empowers publishers to jumpstart and scale their branded content opportunities, and enables more robust partnership opportunities between publishers and brands to drive efficiency and revenue.
impact.com’s partnership management platform supports the way B2B and B2C businesses manage and optimize all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers and more. The company’s purpose-built platform helps businesses create, manage, and scale an ecosystem of partners and communities that buyers trust to make purchases and get information.
“impact.com’s acquisition of Pressboard aligns with our mission to revolutionize and power the partnership economy,” said David A. Yovanno, CEO of impact.com. “To succeed in this highly competitive landscape, publishers, brands, and agencies must be equipped with best-in-class technology to drive profitable revenue. The future of commerce is content-driven, and this acquisition allows for more publishers to meet the demands of today’s digital consumers with authentic experiences that deliver real results.”
Pressboard provides a comprehensive suite of tools to measure sponsored content, eCommerce, and social media programs. Through powerful integration capabilities, Pressboard provides content creators with granular insights in a single dashboard. From reporting automation to campaign execution and analysis, Pressboard enables content studios to run more efficiently and unleash earning potential.