Channel Marketer Report

Channel News

Katalon Supports New Channel Program With Partner Portal

Katalon, a provider of a leading test automation platform, has launched its new Solution Partner Program and partner portal. Over the past year, Katalon has experienced rapid growth in its partner network and the new program will help strategic digital transformation-focused partners support customers and capitalize on the exploding market demand for test automation solutions.

The Katalon Solution Partner Program provides a simple and transparent partnership framework designed for testing and DevOps services organizations to help their customers adopt and scale test automation programs. Among the benefits it provides is the ability for partners to showcase their brand and customer successes via the Katalon website and other joint marketing events.

The new portal will provide a single location for partners to access important partnership materials, for learning and best practices, and for opportunity registration and management. Capabilities that enable co-branding are still in development, the company told CMR. In the meantime, the main routes available to partners for co-branding will be Katalon’s Partner Locator. Partners can showcase their relationship with Katalon, including their product and service capabilities and packages.

“The Katalon Solution Partner Program is the next step in Katalon’s channel strategy and builds upon our early success with our valued partners,” said Matt Sandberg, Vice President of Partnerships at Katalon. “We are fully committed to the channel and have structured our hiring and our partner program to reflect the value we place on our partners’ contributions. We’re committing significant resources to supporting partner growth in 2022 to ensure that our joint customers are well adopted and successful.”