Channel Marketer Report


Channelnomics Adds ZINFI Technologies To Its Strategic Partner Alliance

Channelnomics, a business strategy and research firm, has added ZINFI Technologies, a provider of unified channel management solutions, to its Strategic Partnership Alliance. In addition to ZINFI, the alliance includes Model N, a cloud revenue management solutions provider, and Impartner, a channel management platform and partner relationship management (PRM) provider.

The global strategic partnership between ZINFI Technologies and Channelnomics is designed to provide an integrated channel management optimization solution. The collaborative partnership will leverage ZINFI’s channel automation platform and Channelnomics’ deep expertise in go-to-market strategy, program development, and growth consulting capabilities.

“We’re looking at developing partnerships that truly create value,” said Bryn Nettesheim, Senior Director of Strategic Partnerships & Alliances at Channelnomics. In some cases, Channelnomic clients may not have technology in place to successfully implement the programs or workflows it recommends. Or clients of the solution and service providers with whom Channelnomics has partnered may not have clearly defined the businesses process they need to optimize their channel programs.

Channelnomics and its partners will also collaborate on crafting and then helping mutual clients implement custom solutions that support a specific business need. “That’s why these relationships are really unique,” said Nettesheim.

With automation playing an increasingly critical role in every aspect of channel-based organizations, companies recognize that they need to accelerate the deployment of digital solutions to ensure they effectively automate profitable growth via distributed channel networks, ZINFI commented in a press release.

“The ZINFI-Channelnomics partnership represents a powerful combination of strategic planning, program planning, and delivery automation capabilities. Companies can improve indirect productivity, locally and globally, by deploying channel management best practices from Channelnomics in combination with ZINFI’s state-of-the-art channel automation platform,” said Sugata Sanyal, founder and CEO of ZINFI. “Channelnomics offers deep expertise in partner programs, organization and workflow design, incentives management, partner enablement, and go-to-market intelligence.  With their guidance in the deployment of channel best practices, our customers can leverage ZINFI’s channel automation platform to dramatically reduce time to ROI and maximize returns.”

A common challenge facing channel leaders and organizations is the translation of go-to-market programs and policies into efficient and effective automated workflows, said Larry Walsh, founder and CEO of Channelnomics. “Partnering with ZINFI will enable Channelnomics to extend its leading channel strategy and program design services into actionable processes and effective management that produces real, profitable results. Working as a unified team, ZINFI and Channelnomics can help customers unlock the vast potential of an intelligent digital channel strategy. The alignment of Channelnomics and ZINFI’s core capabilities will allow organizations engaged in indirect marketing and selling to scale predictably, rapidly, and profitably around the world.”

Channelnomics will continue to pursue relationships with additional solution providers. The consulting firm is “really digging into” what different solution service provides offer to optimize channel programs, said Nettesheim. Its goal is to be able to make recommendations that address each client’s unique needs.