Channel Marketer Report


Zift Solutions Receives $16.5 Million Growth Funding Investment

Zift Solutions, a provider of partner relationship management (PRM) and through-channel marketing automation (TCMA) software, has announced a $16.5 million growth funding investment from AshGrove Capital.

Through its ZiftONE software, Zift Solutions provides a comprehensive, modern platform that aligns channel marketing, channel sales, and channel operations. Based on nearly two decades of experience, ZiftONE’s all-in-one PRM and TCMA capabilities enable the management of marketing and lead generation all the way through to sales, giving companies a consistent view of their entire funnel and the tools to drive channel revenue and success.

The investment was led by Phil Fretwell, Luke O’Shea, and Samuli Kytö at AshGrove Capital. AshGrove Capital is an independent London-based specialist credit firm that invests in growth companies in the software and services sectors. The funding will be managed by Zift Solutions’ executive leadership team, including Chief Executive Officer Gordon Rapkin, Chief Financial Officer/Chief Operating Officer Andy Drummond, Chief Technology Officer Lionel Farr, and Chief Revenue Officer Heather Tenuto.

“Both Zift Solutions and the ZiftONE product have seen tremendous growth over the last three years,” says Gordon Rapkin, CEO. “We are thrilled to continue that market expansion with this investment from AshGrove Capital as we pursue our mission of offering the platform, people, and processes that have set Zift apart as the industry leader.”

“Finding an effective and future-focused platform that can capture partner mindshare is an evergreen focus for channel programs. With the innovative ZiftONE platform, these channel programs can meet the needs of their partners while simultaneously expanding headcount, delivering on key metrics, and replicating success,” said Phil Fretwell, Co-Founder and Partner at AshGrove Capital.