Plannuh, a cloud platform for marketing performance management, has been acquired by Planful. A financial performance management cloud software provider, Planful now enables seamless collaboration between finance and marketing teams, and other business users.
With their expanded platform, Planful and Plannuh enable CFOs and CMO’s to drive more opportunities for business growth across the organization. Plannuh provides marketers with deep financial intelligence for all marketing activities, enabling them to course-correct campaign and activity investments in real-time.
“Marketing is an increasingly important and large investment area for many businesses, yet there is huge friction in planning and tracking investments at granular levels,” said Grant Halloran, Planful’s CEO. With Plannuh, marketers can: