Channel Marketer Report


Redis Enhances Channel Program To Grow Pipeline With Strategic Partners

Redis, a leading real-time data platform provider, has enhanced its global partner program to enable its growing ecosystem of consultancies and distributors to build, deploy, and run real-time applications with Redis Enterprise.

The evolution and growth of the Redis Partner Program is central to the company’s strategy of enabling companies to have the resources and support to deliver bottom line results and success across any customer technology environment.

Redis’ channel partners now have new and upgraded financial compensation programs, technical support, and marketing resources that will provide greater access to customer projects and services that can benefit from Redis Enterprise. The program strives to drive an even greater connection between Redis partners and joint customers with the company, creating a robust application development community.

The program features a new partner enablement curriculum, fit for both community and enterprise levels, including technical training, certification, and sales training to ensure partner success in standalone and co-sell opportunities. New benefits include community engagement, targeted joint marketing opportunities, and joint brand awareness at marquee events.

The company’s goal is to jointly grow pipeline with key strategic partners, Ash Vijay, VP of Global Partnerships at Redis, told CMR. Additional marketing support provided to select premium tier partners include co-branded assets, joint blogs, and other materials that showcase joint success stories to its community, customers and cloud partners. Redis will offer access to early sponsorship packages during key Redis events to drive its partner’s brand awareness. The Redis Enterprise market development fund program will offer additional co-investment opportunities.