Channel Marketer Report


Aryaka Invites Distributor-Nominated Partners To Join Support-Laden Elite Sellers Program

Aryaka, a provider of unified SASE and SD-WAN solutions, has launched an elite seller program within its Aryaka Accelerate Global Partner program. The new program, Aryaka THROTTLE, will be available to five partners nominated by each of the company’s technology services distributors (TSD).

The Aryaka Accelerate Global Partner Program was created to redefine and simplify the company’s channel partnerships with easy-to-sell solutions and a frictionless sales process, said Craig Patterson, Aryaka’s Channel Chief and Senior Vice President of Global Channels, in a press release. “THROTTLE takes our global partner program to a new level by targeting marketing, sales and support resources to a small group of hand-picked, high-fit partners. By investing in partnerships with top performers, we expect to accelerate our mutual success.”

The THROTTLE program will provide partners with designated marketing, customer service and business development resources, including strategic account mapping and intelligence, and in-market and customer-facing sales and engineering tools.

The program offers partners a marketing audit and consultation, market development funding, and marketing assets. It will help provide partners with business development representatives aligned by TSD, plus qualified business leads and targeted account purchase intent data.

In addition, THROTTLE offers personalized seller incentives and thoughtful and impactful customized bonuses based on team or individual sales. For their part, participating partners must agree to actively advocate for Aryaka solutions within their organizations and to clients and they must complete Aryaka Partner Certification for all personnel, Aryaka Certified Engineer training for technical staff and Continuing Education for new services. Partners will be required to commit to performance, meeting monthly qualified opportunity goals and quarterly sales targets.