Channel Marketer Report


Turntide Engages Partners To Promote Sustainability Solutions To Commercial Real Estate Companies

Turntide Technologies, developer of electrification and sustainable operations technologies, has launched its first official global channel partner program.

As sustainability and energy savings shoot up the corporate priority list, businesses are increasingly focused on creating and preserving value for buildings while avoiding the risks associated with doing nothing,” said Carl Burrow, Chief Revenue Officer, Turntide in a press release. “To get to net zero, every building owner and operator needs to act now to improve operational efficiencies, reduce energy consumption, and lower carbon emissions.”

To help partners communicate these messages to their customers and prospects, Turntide is offering a robust library of resources in a new partner portal. Included are case studies, marketing collateral, and solution architectures with reference guides and blueprints.

Turntide has created comprehensive brand usage guidelines and will support specific requirements or requests to help ensure its partners’ success The company is also offering marketing support incentives for more customized initiatives and brand participation.

To protect and incentivize partner demand creation efforts, the portal, built on the Salesforce platform, supports deal registration, lead management and opportunity management.

“Channel partners are central to our effort to decarbonize the built environment at scale,” said Kevin Blakeborough, vice president of channel strategy. “This partner program will help accelerate efforts to reduce carbon emissions, and we offer the tools, training and support our partners need to help save the planet.”