Channel Marketer Report

Author Archives

Is Two-Tier Distribution Right For Your Channel?

 By Brian Anderson, Associate Editor One of the main goals for any vendor or manufacturer is to ensure products are available in an area where target customers are able to buy them. This is where distributors become helpful in extending the brand — and products — to both current and prospective customers.  However, many manufacturers […]

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Macabe Associates Drives Growth, Lowers Marketing Costs With Zift Solutions

By Mary Abdian, CEO, Macabe Associates Like many channel partners, Macabe Associates has limited marketing resources. We have always had a hard time staying in front of our customers and getting them to contact us when they have questions or interest in Sage software applications. While we tried multiple tactics to attract prospects and drive customers […]

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TalentBin 2.0 Brings Marketing Automation To The Recruiting Process

The Challenge: The advent of online talent searching has empowered recruiters to collect a hefty supply of possible employees in a short period of time. However, after the initial accumulation of candidates, recruiters often find themselves wasting valuable time trying to organize and track the recruitment process of every single applicant. The Solution: TalentBin 2.0, […]

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BrightTag Launches New Partner Program

BrightTag, an enterprise tag management platform provider, has launched the BrightTag Certified Partner Program, a program designed to strengthen its commitment building deep partnerships. The announcement was made at the Shop.org Annual Summit in Chicago. “With the BrightTag Certified Partner Program, our clients gain a unique confidence in our relationships with their marketing vendors,” said […]

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WebbMason Unveils New Cross-Channel Marketing Automation Platform

WebbMason, an integrated marketing solutions and services company, has launched MarketingBench 2.0, an SaaS marketing automation application for the creation, sourcing, deployment and measurement of integrated marketing programs. The solution is designed to help marketers manage print collateral, promotional items and event promotions, as well as digital marketing, in a central location.  “The central principle […]

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Oracle OpenWorld 2013 Zeroes In On Partner Empowerment

By Brian Anderson, Associate Editor  Oracle PartnerNetwork (OPN), a group which helps partners of Oracle better develop, sell and fulfill the company’s solutions, welcomed more than 5,000 executives, customers and partners from around the world this week to Oracle OpenWorld 2013. As part of the week-long event, which took place Sept. 22 to 26, 2013, […]

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En Pointe Joins NetApp Platinum Partner Program

En Pointe Technologies, a Microsoft partner that offers hardware, software and deployment services, has been inducted into the partner program of NetApp, a network storage solutions provider. As a Platinum partner, En Pointe Technologies will receive benefits and incentives directly from NetApp, helping end customers find new ways to plan and manage their data storage […]

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DEVONtechnologies Boosts Affiliate Sales 162% With Avangate

DEVONtechnologies, a manufacturer of end-user and server applications for Mac and iOS platforms, has increased sales from its global affiliate program revenue by more than 150% since partnering with Avangate, a provider of customer commerce solutions for software and cloud services companies.  The expansion of the DEVONtechnologies’ affiliate sales led to an increase in software orders by […]

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Global B2B Telecom Provider Rebrands Entire Partner Community – in Minutes

To see a global organization rebrand its company is an uncommon occurrence. However, it’s even more rare to see a company rebrand all products, services and messaging, and extend these new guidelines to an extensive network of channel partners. See how a leading global B2B telecom provider is tackling this challenge and is re-launching its […]

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