Channel Marketer Report

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2112 Group Partners With Incisive Media

The 2112 Group, a U.S.-based provider of channel research, business services and publisher of Channelnomics.com, recently announced a new partnership with Incisive Media, publisher of CRN UK and ChannelWeb.co.uk. The partnership was established to develop media and consultative products that span the trans-Atlantic technology marketplace to support and enable thousands of IT resellers and integrators, […]

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Truecount RFID Launches New Channel Partner Program

Truecount, a provider of cloud-based RFID solutions for retailers, recently launched the Channel First Program to build up a network of complementary solution and service providers. The new program was unveiled with the signing of J.D. Associates, a retail POS solution provider. As a systems integrator, J.D. Associates provides POS and ERP solutions to more […]

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Catalyst Telecom And Avaya Grow Relationship With Radvision Scopia Video Solution And Services

Catalyst Telecom, a value-added distributor of voice, video and data convergence solutions, recently added a variety of new solutions and services from Avaya, including Radvision Scopia video solutions and complementary services to better serve partners. Radvision is an Avaya company that provides video conferencing, telepresence technologies over IP and wireless networks, and end-to-end visual communication solutions. […]

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Groupon Acquires CommerceInterface

Groupon announced recently that it has acquired CommerceInterface, a provider of web-based channel management technology and solutions, in an effort to enhance its positioning in the SMB market. Deal conditions were not disclosed. The partnership between Groupon and CommerceInterface has been developing since April 2012, with the deal merchant using channel management solutions to streamline […]

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Why Data Integration Is The Secret To Business Success

By Lance Speck, VP and General Manager, Integration Products, Pervasive Software  What is your data integration strategy? If you’re at a loss for words, don’t worry. Many organizations don’t even realize how data integration can help them. If you do have an integration strategy, you need to consider how data trends are evolving and how […]

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2013 Channel Challenges and Opportunities

With 2013 only a few weeks away, organizations are finalizing their plans to action to ensure a successful year for internal team members, as well as channel partners. This video from Channel Enablers spotlights research gathered and analyzed by the company, which pinpoints channel challenges and opportunities for the next year. Click here to receive […]

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Channel Marketing Changing Direction

By Lawrence M. Walsh Here are some channel truisms about marketing: Solution providers are terrible marketers. They don’t invest in marketing. They don’t frame their value propositions beyond their technical skill sets. And they have unrealistic expectations for the returns on their marketing investments. Vendors, on the other hand, are myopic marketers. They’re most concerned […]

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ChannelCandy Provides Branded Mobile Apps To Channel Organizations

The Problem: More sales teams are on the go, attending conferences and visiting customers and prospects worldwide. In turn, many organizations are seeking optimal tools and solutions to make channel information available via tablets and smartphones. As of July 2012, more than half (55.5%) of mobile subscribers own a smartphone, according to Nielsen. Furthermore, Javelin […]

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VeloBit Becomes Elite Member In VMware Technology Alliance Partner Program

VeloBit, Inc., a provider of SSD caching software, recently announced its addition to the VMware Technology Alliance Partner (TAP) program. As an Elite level partner in TAP, VeloBit will collaborate with VMware to integrate and validate their products with VMware solutions to propel powerful business results for customers. “We welcome VeloBit as an Elite member […]

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Study Finds That Marketing Email Accounts For 70% Of Spam Complaints

The growing availability of spam-reporting tools is having a major – and negative – impact on marketing email effectiveness, according to a recent study conducted by ReturnPath. The company’s Email Intelligence Report found that marketers account for 70% of all “this is spam” complaints and 60% of all spam-trap hits. Over the past year, according to ReturnPath, marketers’ […]

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