Neat, a small organization systems provider for small businesses, announced the launch of the Neat Certified Partner Program. The program is designed to help Neat users improve document and data management capabilities by offering them an assortment of hardware and software solutions. The partner network will accept members that offer systems and devices that can […]
Datto, a hybrid cloud-based backup disaster recovery and continuity solutions provider, has acquired Backupify, a provider of cloud-to-cloud backup recovery solutions for SaaS applications, for an undisclosed sum. The acquisition will empower Datto to create a platform that will protect all business data, whether it is kept onsite or in the cloud. Together, the companies will protect […]
SAVO is collaborating with Second City Communications, the business solutions division of improvisational theater company The Second City. With the partnership, Second City will expand its RealBiz Shorts Sales content library to include sales enablement. “Sales — like most business — is an act of improve,” said Steve Johnston, President of Second City Communications. “We’ve […]
The Problem: In 2015, 52% of marketers will increase their video efforts, with nearly half taking the responsibility in-house, according to a recent Wistia survey. As more marketers become tasked with developing video content, they will need to learn how to develop effective content as well as measure the impact and ROI of the videos they have […]
By Andy Grant, Bowan Arrow The way in which channel marketers communicate and influence end-users has changed dramatically over the past seven years. Partner marketers understand the importance of a brand and its online reputation. They have adapted their marketing strategies to incorporate modern marketing tactics, ensuring the right messages are reaching the right audiences […]
Segmint, Inc., a data-driven marketing technology provider, is partnering with Phizzle, a consumer engagement software company, to provide businesses with personalized engagement tools across a variety of marketing touch points. Using Segmint, marketers can deliver targeted messages to audiences based on Key Lifestyle Indicators (KLIs), which are established based on their interactions with advertisements. Through […]
Thinspace Technology Inc., a provider of cloud client and virtualization technology, has established a new partnership with Xoom Technology Group. With the partnership, Xoom will help meet the growing demand for desktop virtualization solutions in the San Antonio and Austin, Tex., areas — while also expanding Thinspace’s overall customer reach.
By Brian Anderson, Associate Editor A study from Relayware finds that that 60% of channels partners blame inadequate supplier technology for subpar profitability. The study, titled: Partnering Automation Benchmarks, surveyed more than 150 channel partners to identify how suppliers transact business with their partners. While many channel partners are integrating cloud solutions into their portfolios, their […]
Orasi Software, an HP Platinum Partner, had a small marketing team but big marketing goals. Aside from HP, Orasi works with a variety of partners and vendors, which makes day-to-day marketing operations even more complex. In addition to a lack of resources, Orasi faced several other challenges, including an insufficient contact database. In the below […]